Seminole Hard Rock Digital LLC, a Delaware limited liability company, its service providers, and its affiliates (collectively referred to in this Policy as "HRD", "we", "us", "our" and other similar pronouns) know that your privacy is important to you. This Privacy Policy ("Policy") explains the types of information we collect through Hard Rock or affiliated company branded free-to-play games, any related websites and social media platforms (each, a "Site"), as well as the Hard Rock or affiliated company branded free-to-play mobile applications (each, an "App"), referred to collectively in this Policy as the "Service(s)").
Our Services aren’t directed at children under 13 years old. If you believe we have any personal information of a person under 13 years old let us know by using the details in the Contact Us section below.
"Personal Information" is any information that can be used to identify you as an individual. We collect Personal Information in different ways including:
We need some of your Personal Information to make our Services work, and we need some to comply with laws and regulations. You’re not legally required to provide all information described in this policy, but if you choose not to provide it we may not be able to provide you with some or all of our Services. Examples of information that affects our ability to provide Services are payment card information and geographic location.
We also collect information we need to meet our legal and regulatory requirements.
One of the reasons we process Service Use Information is to measure how engaging our Services are, to show you things we think will interest you, and also to protect you by detecting and preventing fraud. We mainly collect this information in two ways:
Cookies are small files stored on your device when you use our Services. These files help us to recognize you as the same person or device that used our Services in the past so that we can identify you and link your Personal Information together correctly. One of the great things about Cookies is that we can use them to make your experience better, for example by remembering your preferences and username so you can log in easily and stay logged in as you use different Services.
You can set your browser to notify you when our Services place a cookie, so you can decide if you want to accept it or not. If you choose not to accept cookies it can prevent parts, or all, of our Services from working.
Web beacons (also known as pixel tags, clear gifs and single-pixel gifs) are tiny images on our Services and in our emails to help us understand if our products, services, offers, and content are interesting and effective. Web beacons are used for a lot of things, for example:
Service Use Information helps us to understand how our Services are used, how well they are performing, and how we can improve them. Analytics is very complicated and we use other companies to help us with it, one of the companies we use is Google Analytics. Our use of Google Analytics meets all legal requirements including asking for your explicit consent when needed.
Our Services don’t recognize Do-Not-Track requests from web browsers and we don’t ask our third parties to do so.
One of the ways we communicate to you is with social media and some of those sites are run by other companies like Facebook, Instagram, Twitter, TikTok and Snapchat. We are not responsible for how those companies process your personal information, they have their own privacy policies and we encourage you to read them.
Some of our Services allow you to share Personal Information with us that you’ve already given to a third-party social media site. For example, you can use your Facebook or Google account to create an account and log-in to some of our Services. We also have a feature where you can share and/or publicly post content from our Services to third-party social media sites.
We encourage you to read the third-party’s privacy policy before using these features.
In some locations we have a way for you to recommend us to your friends. If you use these tools we’ll ask you for some contact information of the other person, for example their name and email address, and we’ll manage that information as we describe in this Policy.
We use the Personal Information we collect from and about you for the purposes below. We may also process your Personal Information for other reasons, but if that happens, we’ll inform you and ask for any required consent.
If you choose not to provide your Personal Information to us it may mean that we are unable to provide you with our products and services.
What we do: Create and manage your account and profile so you
can use our products and services. Process any payments that you make.
Our legal basis: Necessary for the performance of a contract
What we do: Providing you with access to play our products
and services, both directly and through our affiliations with other providers.
Our legal basis: Necessary for the performance of a contract
What we do: Analyse and profile your information to understand what you like, enjoy, and respond to Our legitimate interest to understand our customers and have good products
What we do: Decide if you might enjoy any of our offers,
products, or services and let you know about them
What we do:Our legitimate interests to let you know about
other products you might enjoy. You can update your marketing preferences and
opt-out at any time.
What we do: Assess how effective our marketing is
Our legal basis: Our legitimate interests to have effective
marketing
What we do: Provide product features such as leaderboards and
competitions
Our legal basis: Our legitimate interests to have an engaging
product, and your consent wherever needed
What we do: Ensure that we meet all legal, regulatory, and
contractual obligations
Our legal basis: We’re legally obliged to do this
What we do: Provide customer support and handle complaints
for our website or mobile application
Our legal basis: Our legitimate interest to provide a fun,
efficient, and functional service
What we do: Record and listen to telephone calls to and from
our Customer Services department
Our legal basis: Our legitimate interest to provide a fun,
efficient, and functional service
What we do: Send service messages to you like changes to our
Services, Terms, or this privacy notice
Our legal basis: Necessary for the performance of a contract
and legally required
What we do: Provide you with a personalised use of our
Services
Our legal basis: Our legitimate interests to give each
customer a quality tailored experience
What we do: Test, maintain, improve, and update existing
products and services. Develop and test new products and services
Our legal basis: Our legitimate interests in developing and
improving our products and services
What we do: Monitor and maintain the security and
functionality of our technical systems
Our legal basis: Our legitimate interests to protect our
systems, and your Personal Information
What we do: Detect and prevent crime
Our legal basis: Necessary to comply with a legal obligation,
also in our legitimate interests to protect customers and ourselves from the
impacts of crime
What we do: Detect and prevent improper use
Our legal basis: Our legitimate interests to ensure quality
of service and provide an enjoyable experience for all players
What we do: Collecting and analysing data collected by
‘cookies’ and similar technology.
Our legal basis: Some cookies are strictly required for our
products and services, others we collect on use based on your consent. You can
control your cookie options through the account or application settings
What we do: If you download our mobile application you will
be provided the option to receive notifications and ‘push messages’
Our legal basis: Your consent. You can change your
preferences at any time on your device
What we do: Confirm your physical location
Our legal basis: Our legitimate interests to comply with
local laws, and the spirit of those laws, prohibiting certain types of
activity or application. For some processing we match Personal Information
collected from different places and different times. The information we match
includes User Provided Information, Service Use Information, and information
from other sources (e.g. data aggregators, sales lead generators, social
media, and publicly available information). Where appropriate we use
non-personally identifiable information like statistics to ensure we don’t
process your Personal Information when we don’t need to.
We share your Personal Information with others for a range of reasons. Some of the sharing you’ll expect, like sharing content you post in public areas of our Services with other users, but we wanted to let you know about other types of organisations we share your personal information with:
We also share non-personally identifiable Service Use Information (e.g. statistics or summaries) in a form that does not include your name or contact information.
We use third party companies to serve ads when you visit our Services. These companies use cookies, web beacons, and other tracking technologies to show you relevant ads. For information about third party advertisers and how to stop them using your information visit Aboutads.info at www.aboutads.info/choices/ or Your Online Choices at www.youronlinechoices.eu.
The rights you have over your personal information can depend on where you are. We’ve provided some details below, for more information or to use any of your rights please reach out to us using the details in the Contact Us section.
You have the following rights under the California Consumer Privacy Act (CCPA). For more information on your CCPA rights visit https://www.hardrockdigital.com/games-ccpa
You can also opt-out of us sharing your information with third parties for their direct marketing purposes (California’s "Shine the Light" law). To find out more about how to opt-out see the "Keeping You Up To Date" section.
You have the right to be informed about information sharing with third parties who engage in direct marketing activities, and to opt-out of that sharing. To find out more about how to opt-out see the "Keeping You Up To Date" section in this Policy.
We do not make any legal, or similarly significant, decisions about you with entirely automated decision making.
When you download our app or use any of our Services we believe you’ve shown a real interest in our products. Thank you. We don’t want you to miss out on any other products, promotions, and services we think you’d enjoy, so we’ll send you information about them too.
If you’d rather not receive this information it’s as easy as changing your account preferences, or contacting us using the details in the Contact Us section. You can also opt-out of future promotional emails by clicking the opt-out link in an email you’ve received. It may take us a few days to fully opt you out, and while we do that you might still receive some messages.
If you’d like us to stop sharing your personal information with third parties for their advertising and other purposes just let us know through the details in the Contact Us section below. To opt-out with third parties who already have your information please contact them directly.
If choose not to receive marketing we will still contact you with information about your account, balance, etc.
HRD, our partners, and our affiliates all take reasonable physical, technical and process steps to protect your personal information. However, we can never promise that your personal information will be absolutely safe.
If we need to let you know about a security incident we normally use email so we can let you know quickly. If you’d prefer us to use the U.S. Postal Service rather than an email just let us know using the details in the Contact Us section below. You can also ask us to send you a free copy of any email alert we’ve sent to you.
We keep your personal information for as long as it takes to achieve the purposes explained in this policy and to follow laws and regulations like accounting, insurance, and regulatory reporting. How long we keep any piece of information is different because of the different laws and processing purposes. For more information reach out to us using the details in the Contact Us section below.
Our Services contain links, banners, widgets or advertisements that lead to other websites that we do not own or control. We're not responsible for these other Web sites, each of them will have their own privacy policy and we encourage you to read them. HRD are not responsible for how these other companies process your Personal Information.
When you use our Services you’re connected to a system in the US and all processing is taking place in the US. This is the only way to use our Services, if you don’t want your personal information to be processed in the US do not use our Services.
We believe our Services protect your personal information to the level your country needs, and we do this by:
Some country regulators are concerned that in the US our law enforcement can access your personal data in a way that reduces your protection and data rights. To make sure we are protecting your information we did a detailed risk assessment for that. We found no reason to believe US law enforcement has ever used these powers in our entire industry, and we have no reason to believe they will do so in future.
This privacy policy will change from time to time. If the change is important we’ll actively inform you of the changes and ask for your consent where we need it. If the change isn’t significant then we’ll let you know by posting the changed Policy on this page with a new "Effective Date". Please check back often to ensure you have the most recent information.
If you have any questions or comments regarding our privacy practices, you can
reach us using the details below:
Phone: (305) 504-6802
Website:
hardrocksportsbook.com
Email: support@hardrocksportsbook.com
Postal Address: 5701 Stirling Road, Davie, FL 33314
Our DPO can be contacted directly at: dpo@hardrockdigital.com
Effective Date: February, 22, 2022